
We use…
Nothing but the best ingredients
Our raw food is preserved by freezing, so there is nothing to add but quality meat, bone and organ — prepared in our DEFRA-approved kitchen.
- 80% meat, 10% bone, 10% organ
- Frozen to lock in freshness
- Handy 454g chubs, boxes of 10 to 60

Why raw?
Food the way nature intended
A species-appropriate diet of meat, bone and organ — the reasons so many owners have made the switch.
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Real, simple ingredients
Meat, bone and organ — no fillers, grains or artificial preservatives.
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Irresistible taste
Fresh raw food that even fussy eaters get excited about.
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Balanced 80/10/10
The classic raw ratio of 80% meat, 10% bone and 10% organ.

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DEFRA approved
Made in our approved UK facility to strict standards.
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Frozen for freshness
Frozen straight after preparation, so nothing needs adding.
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Easy portions
454g chubs make daily feeding simple to measure.
How it works
Raw feeding, made easy
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1
Find the portion
Use our feeding calculator to work out how much your dog needs each day.
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2
Pick your recipes
Choose from complete 80/10/10 meals and complementary mixes — or subscribe and save 5%.
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3
Delivered frozen
Free DPD delivery, same-day if you order before 12pm. Pop your chubs straight in the freezer.
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4
Thaw & serve
Defrost a chub in the fridge, portion it out and watch them tuck in.
Questions
Raw feeding, answered
Can't find what you're looking for? Our team is happy to help.
What is 80/10/10 raw feeding?
80/10/10 refers to a balanced raw feeding ratio: 80% meat, 10% bone, and 10% organ. This ensures your dog receives the essential nutrients needed for a healthy diet.
How should I store and serve raw pet food?
Our raw pet food is delivered frozen. Keep it in your freezer and defrost portions in the fridge before serving. Always use proper hygiene when handling raw meat.
Is raw feeding safe for all dogs?
Raw feeding is suitable for most dogs. However, if your dog has specific health conditions, consult your vet before transitioning to a raw diet.
How much should I feed my dog?
Most adult dogs need 2–3% of their body weight each day, and growing puppies 6–8%. Try our feeding calculator for a personalised guide.
What comes in a box?
Each box contains 20 × 454g chubs, packed and delivered frozen for convenient storage and portioning.
